Robin joined Oventus Medical in April 2018 as an experienced sales, marketing and clinical education leader with in-depth medical device industry expertise focused on sleep disorders. Robin’s experience includes nearly twelve years with ResMed where she was Director of Sleep Initiatives and over nine years as Marketing Manager at Fisher and Paykel. Please continue reading for an interview with Robin.
1. What’s your professional background and how are you looking to apply that to Oventus?
My earliest career choice was as a nurse, followed by working as a technologist in a Sleep Centre, then I moved to clinical research and on to sleep centre ownership. This progressed to working with medical devices and for the past 21 years I have worked in the US in senior management roles in sales, marketing and clinical education for ResMed and Fisher & Paykel Healthcare. I am excited to transfer my knowledge into the development of successful business, sales and educational strategies to promote the advantages Oventus Airway Management technology has over current mandibular advancement devices.
2. What’s your strategy for the US market?
Our strategy is based on how to deliver better patient outcomes by bringing sleep physicians and dental providers together. We have found that the best way to achieve this is through education and provision of clinical data. Education for our key stakeholders is critical to our success.
To address this, we have recently secured prominent dental-sleep educational course relationships with both National Sleep Alliance and DreamSleep, both of whom will offer comprehensive training and incentives to Modern Dentists. This will also address physicians’ and dentists’ concerns with both CPAP non-adherence and oral appliance non-response in their patients.
Given our existing relationships with the Modern Dental Group, Sleep Physicians, National Sleep Networks and Sleep Hybrids, we are in an excellent position to better utilise and develop new partnerships. As part of our sales strategy we have devised a sales training program for the Modern Dental sales reps to drive dental adoption of the product. We will also be providing Dine and Learn educational forums for Modern Dentists.
3. Following on from this, what are you excited about?
I’m excited by the robust evidence available for leveraging future sleep and dental relationships, which will in turn drive sales. I’m also excited to be involved with this latest innovation in the Sleep-Disordered Breathing industry that is having a positive impact on the lives of so many patients, with the potential to impact many more.
4. Why is sleep so important?
Sleep is a necessity for optimal functioning. When you sleep, your brain primes your memory, and triggers the release of hormones regulating energy, mood, and mental acuity. Sleep plays a vital role in good health and well-being throughout your entire life. Getting enough quality sleep at the right times can help protect your mental health, physical health, quality of life, and safety.
The way you feel while you’re awake depends in part on what happens while you’re sleeping. During sleep, your body is working to support healthy brain function and maintain your physical health. In children and teens, sleep also helps support growth and development.
The damage from sleep deficiency can occur in an instant (such as a car crash), or it can harm you over time. For example, ongoing sleep deficiency can raise your risk for some chronic health problems that affect your cardiovascular system. It also can affect how well you think, react, work, learn, and get along with others. We have come to learn that Sleep is as important as exercise and diet.
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